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What is ‘Sugging’ and ‘Frugging?’ |
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Written by Market Research Society
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What is ‘sugging’ and ‘frugging’?
Sugging is a market research industry term, meaning 'selling under the guise of research'. Sugging occurs when individuals or companies pretend to be market researchers conducting a research, when in reality they are trying to build databases, generate sales leads or directly sell product or services.
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MRS Launches Hotline to Combat Practice Which Breaks Their Code of Conduct |
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Written by Market Research Society
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The Market Research Society (MRS) has launched a hotline to combat the practice of selling under the guise of research known as “sugging”, and fundraising under the guise of market research, referred to as “frugging”. The hotline enables organisations and members of the public to report unsolicited calls which contravene MRS Code of Conduct. |
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Global Amines Market Forecast to Reach Market Value of $13.45b in 2019 |
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Written by Transparency Market Research
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Amines Market - Global Industry Size, Market Share, Trends, Analysis and Forecast, 2013 - 2019, the report, by Transparency Market Research, analyses and estimates the performance of various market elements in the global amines market in a global scenario. |
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New Product Launches in the Home Care Market: Q2 2014 Overview |
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Written by Euromonitor
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The second quarter of 2014 has, like the three months before it, seen plenty of product activity in home care as manufacturers seek to continue the momentum in the category. This summary highlights some of the most interesting new product launches and upgrades, with an eye on wider home care trends. |
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Perceived Quality of Warehouse Club Products On The Rise |
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Written by Mintel
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While warehouse clubs may be perceived to be the domain of those looking to stretch a tight budget – new research from Mintel reveals that it is not just those of lower incomes having to ‘make do.’ High income consumers think their products are on a par with leading brands. Indeed, 38% believe store brand or private label brands at warehouse clubs are comparable to name brand items in terms of quality—a number that increases to 44% of households earning $150K+. That’s the highest percentage of all income groups surveyed, compared to 27% of those earning less than $25K, 36% of those earning $50-$74.9K and 41% of those with incomes between $100-$149.9K. |
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