Market Research World

Written by Kantar Worldpanel
The latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 22 June 2014, show market growth bouncing back to 2.8% from last period’s historic low of 1.7%. Compared with our measure of inflation which stands at just 0.8%, this indicates real volume growth.*
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US Hispanics Lead the Way in Video Game Usage, Purchases and Technology Adoption

Written by ThinkNow Research
At the Electronic Entertainment Expo (E3) in Los Angeles in June, ThinkNow Research, a leader in Hispanic consumer market research, released their findings of a nationwide study on the use of video games and gaming by Hispanic consumers. Bottom line… U.S. Hispanics are avid video game players, outpacing the general market in usage, purchases and technology adoption.
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How to Use Rating Methodology to Make Business Decisions

Written by ValueNotes
Recently my friend was looking to move his office. He finally zeroed in on two places and was simply not able to choose between them. Place A was closer to home, but B was larger and had better ambience. But then A was also cheaper and quieter. But B was a longer commute for the other employees. But…. The pros and cons went on. He was tying himself in knots trying to figure out what he should do.
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SSI Appoint Mark Lepine as Managing Director for the Asia Pacific Region

Written by SSI
Mark Lepine, an executive with 21 years experience in enterprise research, sales and marketing across various industries, joins SSI today as Managing Director for the Asia Pacific region. Lepine reports directly to Chris Fanning, SSI’s President and CEO.
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Short-term Trade Credit Insurance Expected to Reach $13billion by 2017

Written by Finaccord
According to research published by Finaccord, the global market for short-term trade, credit insurance was worth around USD 10.2 billion in gross written premiums in 2013, and this figure is expected to rise to approximately USD 13.0 billion by 2017. As the markets for this type of cover in most European countries are stagnant or delivering very low growth rates, Finaccord expects major non-European economies to account for a rapidly rising proportion of the worldwide market for short-term trade credit cover (as opposed to long-term cover which is often monopolised by government-backed export credit agencies).
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