Market Research World

You can’t have missed the fact that the big differentiator these days for smartphones is the camera. In fact, some of the smartphone ads and commercials focus more on the camera element of the smartphone than the smartphone itself.

84% of leaders see analytics as critical to business but almost half have only basic capability

Following significant expansion within recent months, the Cheshire-based market research agency, DJS Research Ltd , is pleased to announce a raft of promotions as well as two new hires. These appointments bolster the operations and research arm of the business, as well as re-enforcing a focus on mar-comms.

Market research is designed as a way to peer into people’s minds, but it is often only as effective as the person who is moderating the process. It is a job that requires a lot of experience and skill to do well. A moderator should be confident, a quick learner, and a people person. Good market research moderators also need to be experts at handling many different personalities and different needs – from the people in the room to the people behind the glass.