Market Research World

Written by Marco Luhtala, CEO, RapidCampaign
We all know the value of promotions and how they can help drive sales. Vouchers, instant prize draws, competitions and incentivised surveys have been around for years. However, most of the top retailers aren’t innovating in the space, sticking to the standard approaches of a discount voucher here, a prize draw there.
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The Pineapple Lounge appoints a New Head of Research as the company continues its rapid growth

Written by The Pineapple Lounge
Children’s research and consulting firm The Pineapple Lounge (TPL), has appointed Pete Maginn as its Head of Research, Tammy Perl as its new Research Executive and announced a round of promotions.
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Creston Unlimited announces partnership to expand its digital consultancy offer

Written by Creston Unlimited
Following its recent acquisition of the digital design and development consultancy, Splendid Unlimited, Creston Unlimited, the marketing communications group, today announces its partnership agreement with The Digital Consultancy.
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TNS and Kantar Media announce strategic mobile research partnership with GeoPoll

Written by TNS
Global research consultancy TNS has today announced an exclusive and wide-reaching strategic partnership with GeoPoll, the world’s largest mobile survey platform.
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SSI and Mobile Solutions at MRMW Conference in New York

Written by SSI
Conducting in-the-moment market research is only possible through smartphone technology. Today’s market researcher wants the ability to survey respondents wherever they are. The future of mobile research is about using the built-in sensor and data capture features of smartphones to better understand consumer behavior. It allows sample companies to target people in new ways.
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