Market Research World

Written by Anand Srinivasan
According to one estimate, one in four businesses shut their door within a year of starting up in Australia. An Intuit study points out that 32% of the businesses fail because of financial mismanagement while another 12% fail due to inaccurate or inadequate records. In its latest study, the popular financial and tax preparation software company surveyed entrepreneurs on their “financial fitness”. Not surprisingly, while 63% of the baby boomers passed the survey, more than 74% of the Gen Y respondents (18 to 34 year olds) failed the test. Among Gen X (35 to 49 year old), 44% of the respondents passed the test.
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LANDESK research finds growing demand for technology integration

Written by Landesk
Majority of service desks unable to secure budget to integrate new technologies
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Computacenter rises to second place in customer satisfaction for 2015

Written by Computacenter
Computacenter, Europe's preferred IT provider to enable users and their businesses, today announces that it has climbed from third to second place in overall customer satisfaction amongst top IT spending organisations in the UK, as found by the newly released Whitelane IT Outsourcing Study 2015.
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TNS appoints new Global Head of Innovation and Product Development based out of Singapore

Written by TNS
Global research consultancy TNS has appointed David Lansanah as Global Head of Innovation & Product Development (IPD), replacing Steve Landis who is retiring at the end of 2015 after seven years with TNS.
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Brits turn to TripAdvisor over family and friends, Webloyalty research reveals

Written by Webloyalty
New Webloyalty research has revealed that TripAdvisor is revolutionising the way we research our holidays in the UK, with nearly half of us (43%) now using it for inspiration prior to booking our main holiday*.
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