Market Research World

Ten years ago the most common market research method would involve an interviewer with a clipboard and pen in hand.  These days, the general public are more likely to interact with research from the comfort of their laptop or mobile.  There can be little doubt that technology has changed the nature of research, but while online surveys are ideal for many areas, face to face interviewing remains far from obsolete.  In fact, our experience working in the retail sector shows that interviewing in person remains by far the best technique for capturing the all important ‘in the moment’ reaction of shoppers.   

Robert Passikoff
Founder, president
Brand Keys

Going Digital is Foregone Conclusion yet Businesses are not Ready, Lack Skills and Infrastructure to Compete Digitally

Survey research using mobile phones has always been a challenge for brands and market researchers.  The industry knows mobile surveys provide greater flexibility, richer insights and better views into consumers’ lives.  But recruiting the right mobile participants, conducting effective surveys on mobile phones and collecting data in the moment of truth have been an elusive combination for market researchers.  And if online or telephone surveys are added to the mix, a solution becomes even more difficult to find.  Today, SSI announces the industry’s only comprehensive, multi-modal product to combine geo-location and behavioral data in a fully integrated mobile research solution.