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Sales Among Hispanics Expected to Grow Six Percent |
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Written by Brand Keys
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“This holiday season Hispanic shoppers can make the difference between a ‘Feliz’ (happy) and ‘Feria’ (fair) ‘Navidad’ for retailers,” noted Robert Passikoff, founder and president of Brand Keys, Inc., of the New York City-based brand loyalty and customer engagement research consultancy. Brand Keys surveyed 2,417 Hispanic consumers in its 20th annual national holiday shopping survey.
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Creston plc Unveils New Creston Unlimited Agency Brand and Group Offer |
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Written by Creston plc
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Creston plc (holding company for ICM, amongst others), the marketing communications group, today announced the creation of Creston Unlimited. This new agency brand and group offer unlocks the power of creative collaboration to seize the endless opportunities that exist for brands and businesses in today’s rapidly-evolving world. |
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Grocery Market Contracts In Historic First |
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Written by Kantar Worldpanel
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The latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 9 November 2014, show that for the first time since Kantar Worldpanel records began in 1994 the British grocery market has fallen into decline, with sales down 0.2% compared with this time last year. |
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MRS announced Edwina Dunn as new Society Patron |
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Written by Market Research Society
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Edwina Dunn, co-founder of dunnhumby, and data entrepreneur behind the Tesco Clubcard, has been appointed by the Market Research Society as its newest Patron. Edwina joins a panel of existing ambassadors, including Sir Martin Sorrell and Sir Robert Worcester, in championing the research industry and highlighting the importance of evidence-based decision making in business and policy. |
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Welcome to the industry, now get the hell out! |
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Written by Alex McCluckie
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It’s 2011 and there I am, mug of tea at the ready, laptop open, ready to write a blog post. Although relatively new to the market research industry, this was a rather familiar setting for me; poised to let rip with my latest article that will glue the industry to their computers, marvelling in awe at the thought-provoking insight I am about to provide. Funny thing is, just as I am about to put (virtual) pen to paper an odd thing happens – doubt. Indeed, for the younger me at least, the ideas were never the problem – I have a whole notebook that is testament to that. |
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