Market Research World

Written by Brand Keys
Fan loyalty in the National Football League has fallen from first to third place among major league sports as a result of by the Baltimore Ravens Ray Rice scandal according to a new survey by brand loyalty research firm Brand Keys.
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Marketing Workshop Appoints Senior Management

Written by Marketing Workshop
US-based research and consulting firm Marketing Workshop - MW- has recently announced the hiring of Vivian Harris to the position of Vice President – Client Services. She will assume the leadership role for one of the MWs client service teams.
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Pet Metrics: Consumer Approaches to Pet Insurance in Selected Global Markets

Written by Finaccord
New research published by Finaccord sheds light on how pet ownership and pet insurance trends vary significantly between different countries and customer groups. The findings are based on a survey of more than 9,000 consumers in Australia, Canada, France, Germany, Italy, Spain, the UK and the US with just over 1,000 surveyed in the first seven countries and just below 2,000 in the US.
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TNS becomes the first international research consultancy to establish a presence in Mongolia

Written by TNS
TNS today announced that it would be establishing a presence in Mongolia, in partnership with Y&R Advertising. Y&R has agreed to acquire a majority stake in creative advertising and research agency of MCS Holding LLC, one of Mongolia’s largest conglomerates, forming Y&R Mongolia in partnership with TNS.
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Consumer Research Company, InsightsNow, Inc. Adding Market Research And Sensory Veteran, Dolores Ore

Written by InsightsNow, Inc.
InsightsNow, Inc. is excited to announce the appointment of Dolores Oreskovich as Vice President, Sensory & Consumer Insights. Dolores will be charged with managing research staff and growing the Sensory and Consumer research services in the Eastern Region of the US.
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