Market Research World

Written by Euromonitor International
Added sugars – in particular fructose - in processed food and drinks play a key part in the growing problems of obesity, diabetes and tooth decay. Consumer demand is forcing manufacturers to reduce sugar content and develop natural alternatives to artificial sweeteners (such as stevia blends) in their products. Our new report studies the impacts of this change on global ingredients; consumer markets such as packaged foods, soft drinks and health and wellness; company strategy and legislation.
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How Banks Should Be Balancing Their Marketing Budget in 2015

Written by Dave Landry Jr.
With the recent banking crisis finally down to a dull roar, many banks and financial institutions will be taking a hard look at their marketing budget for the New Year. Banker’s marketing budgets will likely rise in 2015 to accommodate new trends in our technology-drenched society.
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Brand Keys 2014 Holiday Shopping Survey Finds Sales to Grow Four Percent

Written by Brand Keys
“Super-charged by increased mobile outreach, consumer planning, and increased numbers of retailer mobile apps, traditional retailers will be going to work earlier, and working harder ,to engage consumers this season,” noted Robert Passikoff, founder and president of Brand Keys, Inc. www.brandkeys.com, the New York City-based brand loyalty and customer engagement research consultancy.
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SSI Teams with Univision on New Hispanic Market Research Panel

Written by SSI
Univision Communications Inc., the leading media company serving Hispanic America, and SSI, a leader in data solutions and technology for market researchers, today announced a new partnership to better connect market researchers to the 56 million Hispanic Americans living in the United States.
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“Talk to me” study findings will help to deliver more appealing activities for disabled people

Written by EFDS
Disabled people are set to benefit from the English Federation of Disability Sport’s latest report released today. The Talk to Me report provides guidelines for sport and fitness providers drawn up with active and inactive disabled people. The national charity hopes the information shared will mean disabled people are offered more appealing opportunities that they want to take part in.
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