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Introducing The Halo Effect To Market Research World |
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Written by Rippleout Marketing
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In psychology, the Halo Effect is a bias which states that an individual’s impression of one aspect of a person, product, service or concept affects their views of other aspects of that thing. For instance, if you find someone physically attractive, you are more likely to answer, when asked, that they are kind or intelligent – despite the fact that you may never have spoken to or even met them. This blog is intended to introduce the concept of the Halo Effect to Market Research World. |
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