Market Research World

Written by Hall & Partners
Evolving from a simple social media tag, the ‘selfie’ is now accepted mainstream behavior and Hall & Partners today announced a new offering to make the cultural phenomenon matter for brands.
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TNS and Medallia partner to help companies revolutionise their customer experience

Written by TNS
TNS, the global research consultancy, has entered into partnership with Medallia, the leading software firm in customer experience management (CEM), to help companies become truly customer-centric through a new offering that combines best practices, insights and technology. The partnership is set to redefine the role of market research in CEM by making customer insights central to daily decision-making.
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TNS announces a new managing director for TNS in Thailand

Written by TNS
TNS has today announced a senior appointment to its leadership team in South East Asia. Dr Arpapat (Nokki) Boonrod will join TNS Thailand as Managing Director, reporting to Chris Riquier, TNS CEO Asia Pacific.
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Digital customer experience - beyond the feedback hype

Written by Mopinion
A customer experience strategy that is securely deployed on digital customer experience goes beyond installing a simple feedback tool on your website. It is not just about collecting feedback, but also about focussing on customer insight and follow-up action. Different organisations use customer feedback in different ways, such as data collection or turning insights into action. However there are a number of clear phases that a business goes through to optimise its digital customer experience and its worth identifying and understanding these fully to ensure you get the result you need.
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The Biggest Issue with the Market Research Industry is its Inertia

Written by Intellex Web
There is no denying the fact that the Market Research industry is changing and changing fast. That might not sound as news. There are those who claim that the industry might even cease to exist as technology advances. Big Data, mobile, strategic relevance, data protection and survey quality are just a few items on a long list of factors that might reshape the industry over the next 3 to 5 years. In order to identify and grasp these changes and processes, but also to be able to predict what kind of changes there are to come, we at Intellex Dynamic Reporting decided to set up and maintain an ongoing discussion about the future of Market Research. In this article we outline what steps we’ve made to start and keep this discussion going.
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